A friend of mine forwarded a funny link to an article in "Advertising Age" featuring some new research that unveils the truth behind those Mac vs. PC ads on television.
According to the article, the research was conducted on 7,500 Nielsen online consumers by Mindset Media, which I take to be this same Mindset Media. The company is an internet ad network for brands that boasts: "Only Mindset Media lets blue-chip advertisers reach their psychographic targets on a mass scale in simple online media buys." Huh? Welcome to the murky world and spicy jargon of marketing and advertising.
Anyway, the fun part about this is that this "research"confirmed many PC-users suspicions; that we Mac users are conceited jerks. It's kinda hilarious. You can catch the article here.
Tuesday, January 29, 2008
Monday, January 28, 2008
The Cable Guy
Last week was very eventful. In fact, I had a fistful of tidbits to keep this little blog in business—a business without the actual money part, of course. But then I encountered my very own black swan. The unforeseeable cable outage. Dear lord! Okay, maybe it wasn't that dramatic but what was an occasionally dedicated blogger to do? I lost my Internet and the telephone was a dead. We were cut off entirely. But now all is good. We are back in business due to my Cable Guy.
Ahh. Cable Guy. You have saved us again and again. In web ding language/font they call you Cable Guy. The words are probably pronounced with a clicking sound in the web ding language. Don't you love to play with fonts? And in some suburban cultures, I believe that you are worshipped as a god. Like the god of cute furry animals, you bring joy wherever you go. Or you are like the god of coffee, who could bring hyperactivity to cute furry animals.
He was an unexpected visitor this morning and I must admit to a slightly hostile welcome. After all, I just got out of my shower when suddenly the doorbell rang. I threw on the standard work-from-home clothes but without my face cream, I actually couldn't smile too much lest my skin crack off. We have a slight humidity issue, I guess.
After my dreadlocked cable guy explained the situation, I let him into the apartment and we proceeded to search for what I imagined to be a mythical cable box. But after a phone call to the building's superintendent, we eventually found it in the hallway closet.
Now, I am very good at hiding dirty laundry and most embarrassing unmentionables that tend to multiply around the apartment. But I forgot that my sparkling, look-at-me, belly dancing costume was hanging right in front of the cable box. It doesn't fit in the unmentionable category but you never know what a stranger will react to in your closet. At first, I believe that he thought I was a gypsy woman. But seemed open-minded about it, so I casually corrected him, "It's for belly dancing, not for telling fortunes."
Yes, I own a sexy costume and have worn it on the odd occasion even *gasp* on Halloween. I don't know why I worried.
We quickly moved on from that topic to discuss the various wires that had no business being connected to each other and other technical details. Still, in return for learning something about me, the Cable Guy shared a few tales about life as a cable guy, and it's dark underbelly.
He's been called to homes where the lack of cable television elevated domestic arguments to full on dish-throwing brawls. An aged, frightened widow, so desperate for a cable fix, locked him in the backyard. That was actually one of the weirder stories.
Cable Guy also described a frightening afternoon when he was held prisoner in a dissatisfied customer's home. The police finally freed him. The biggest shocker was the customer who pulled a gun on him. I'm not sure how he got out of that one. And this is all in the name of cable service.
I'd hate to think that he was making up his stories for the sole purpose of entertaining me. No, I am sure that he was genuine and I will pass on his tales to others, so that we remember to be grateful for the cable guy. He risks his life everyday and yet instead of thanking him for his good work (Yay! He fixed my phone and Internet!) we make his life hell. It's not like the movie at all. Not at all! Remember Cable Guy?
On his way out, we joked a bit more about life and that pesky costume of mine that mildly captured his imagination. So, feeling mildly competitive in the story telling department, I told him that I too risk my life, for I am actually a dancing superhero and he now knows my guarded secret identity. I wonder who tells a more believable story...
Ahh. Cable Guy. You have saved us again and again. In web ding language/font they call you Cable Guy. The words are probably pronounced with a clicking sound in the web ding language. Don't you love to play with fonts? And in some suburban cultures, I believe that you are worshipped as a god. Like the god of cute furry animals, you bring joy wherever you go. Or you are like the god of coffee, who could bring hyperactivity to cute furry animals.
He was an unexpected visitor this morning and I must admit to a slightly hostile welcome. After all, I just got out of my shower when suddenly the doorbell rang. I threw on the standard work-from-home clothes but without my face cream, I actually couldn't smile too much lest my skin crack off. We have a slight humidity issue, I guess.
After my dreadlocked cable guy explained the situation, I let him into the apartment and we proceeded to search for what I imagined to be a mythical cable box. But after a phone call to the building's superintendent, we eventually found it in the hallway closet.
Now, I am very good at hiding dirty laundry and most embarrassing unmentionables that tend to multiply around the apartment. But I forgot that my sparkling, look-at-me, belly dancing costume was hanging right in front of the cable box. It doesn't fit in the unmentionable category but you never know what a stranger will react to in your closet. At first, I believe that he thought I was a gypsy woman. But seemed open-minded about it, so I casually corrected him, "It's for belly dancing, not for telling fortunes."
Yes, I own a sexy costume and have worn it on the odd occasion even *gasp* on Halloween. I don't know why I worried.
We quickly moved on from that topic to discuss the various wires that had no business being connected to each other and other technical details. Still, in return for learning something about me, the Cable Guy shared a few tales about life as a cable guy, and it's dark underbelly.
He's been called to homes where the lack of cable television elevated domestic arguments to full on dish-throwing brawls. An aged, frightened widow, so desperate for a cable fix, locked him in the backyard. That was actually one of the weirder stories.
Cable Guy also described a frightening afternoon when he was held prisoner in a dissatisfied customer's home. The police finally freed him. The biggest shocker was the customer who pulled a gun on him. I'm not sure how he got out of that one. And this is all in the name of cable service.
I'd hate to think that he was making up his stories for the sole purpose of entertaining me. No, I am sure that he was genuine and I will pass on his tales to others, so that we remember to be grateful for the cable guy. He risks his life everyday and yet instead of thanking him for his good work (Yay! He fixed my phone and Internet!) we make his life hell. It's not like the movie at all. Not at all! Remember Cable Guy?
On his way out, we joked a bit more about life and that pesky costume of mine that mildly captured his imagination. So, feeling mildly competitive in the story telling department, I told him that I too risk my life, for I am actually a dancing superhero and he now knows my guarded secret identity. I wonder who tells a more believable story...
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