A friend of mine forwarded a funny link to an article in "Advertising Age" featuring some new research that unveils the truth behind those Mac vs. PC ads on television.
According to the article, the research was conducted on 7,500 Nielsen online consumers by Mindset Media, which I take to be this same Mindset Media. The company is an internet ad network for brands that boasts: "Only Mindset Media lets blue-chip advertisers reach their psychographic targets on a mass scale in simple online media buys." Huh? Welcome to the murky world and spicy jargon of marketing and advertising.
Anyway, the fun part about this is that this "research"confirmed many PC-users suspicions; that we Mac users are conceited jerks. It's kinda hilarious. You can catch the article here.
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Copyright ©Neil Strachan
Copyright ©Neil Strachan
Copyright ©Neil Strachan
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- Formerly a Brooklyn-based editor, writer, and occasional actress. Now, a Boston-bound new mother with lots of ideas and very little time.
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1 comment:
The Macbook and iMac both come with a "You Are Superior Certificate" in the box. With this in hand, not only can you operate the Mac immediately after unpacking it, you are also automatically authorized to perform weddings - but only between Mac users.
Geek King
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